Privacy Policy

Wise and Kind Nursing — Home Nursing Care Services

Last updated: September 25, 2025

At Wise and Kind Nursing ("we", "our", or "us"), protecting your privacy is a priority. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and your rights regarding your information when you use our website wwww.wiseandkind.com or receive our home nursing care services.

1. Information We Collect

We collect information you provide directly and information collected automatically when you use our website and services.

1.1 Information you provide

• Contact details: name, email address, phone number, postal address.
• Health & care details: medical history, current medications, care needs, emergency contact information — collected when required to deliver nursing services and only with proper consent.
• Account information: username, password (securely stored), and profile details when you create an account.
• Communications: messages, appointment requests, intake forms, consent forms, and other communications you send to us.
• Payment & billing: billing name, billing address, insurance details, and payment transaction information (we do not store full card numbers on our servers; payments are processed by our payment processors).

1.2 Information collected automatically

• Usage data: pages visited, time on site, device and browser information, IP addresses, and referral data.
• Location data: approximate location derived from IP address (only if needed to match you with local providers).
• Cookies and similar technologies: see Cookies & tracking below.

2. How We Use Your Information

We use personal data to:

• Provide, maintain, and improve our home nursing care services and website.
• Process appointments, intake forms, care plans, and billing.
• Communicate with you about appointments, care, updates, and security or policy changes.
• Personalize and tailor our services and communications.
• Comply with legal, regulatory, or safety obligations (including health record requirements where applicable).
• Detect, prevent, and address technical issues, fraud, or security incidents.

3. Legal Bases for Processing (where applicable)

If you are in the European Economic Area (EEA) or another jurisdiction with data-protection laws, we rely on one or more of the following legal bases to process personal data:

• Performance of a contract: processing necessary to provide care and related services to you.
• Consent: where you give explicit consent for certain uses (e.g., marketing or sharing special health details with third parties for treatment).
• Legal obligation: to comply with health, safety, or reporting laws.
• Legitimate interests: for our business operations, fraud prevention, and service improvement, balanced against your rights and freedoms.

4. Sharing & Disclosure

We will not sell your personal information. We may share your information in the following limited circumstances:

• Care partners & providers: with nurses, clinicians, labs, pharmacies, or other healthcare providers when necessary to deliver care and only with your consent where required.
• Service providers: vendors who perform services on our behalf (e.g., payment processors, cloud hosting, analytics, electronic medical record systems). These vendors are contractually required to protect your data.
• Legal requirements: to comply with a court order, law, or government request; to respond to lawful requests by public authorities.
• Business transfers: in connection with a merger, sale, financing, acquisition, or transfer of assets — subject to confidentiality obligations.

5. HIPAA Compliance & Protected Health Information (PHI)

As a provider of home nursing care services in the United States, Wise and Kind Nursing complies with the Health Insurance Portability and Accountability Act of 1996 ("HIPAA") and its implementing regulations.

5.1 Protected Health Information

"Protected Health Information" (PHI) is any information about your health status, treatment, or payment for healthcare that can be linked to you. This includes information you provide to us directly, information created by our nurses and staff during your care, and information we receive from other healthcare providers.

5.2 How We Use and Disclose PHI

We may use or disclose your PHI for the following purposes permitted by HIPAA:

• Treatment: to coordinate and manage your care, share with physicians, hospitals, pharmacies, or labs.
• Payment: to process billing, insurance claims, or reimbursement requests.
• Healthcare operations: for quality assurance, staff training, accreditation, compliance, and business management.
• Legal obligations: when required by law, regulation, or public health reporting duties.
• With your authorization: for any other purpose, we will obtain your written consent before sharing your PHI.

5.3 Your HIPAA Rights

Under HIPAA, you have the right to:

• Access and request a copy of your medical and billing records.
• Request corrections to your health records if you believe they are inaccurate.
• Request restrictions on certain uses or disclosures of your PHI (though we may not always be able to accommodate).
• Receive an accounting of disclosures of your PHI (excluding those made for treatment, payment, and healthcare operations).
• Request communications be sent to you by alternative means (e.g., to a different mailing address).
• File a complaint with us or with the U.S. Department of Health and Human Services (HHS) Office for Civil Rights if you believe your privacy rights have been violated.

5.4 Safeguards

We apply strict administrative, technical, and physical safeguards to protect PHI from unauthorized use or disclosure, as required by HIPAA. Only authorized personnel involved in your care or in healthcare operations may access PHI, and all staff receive HIPAA compliance training.

5.5 HIPAA Contact

If you have questions or wish to exercise your HIPAA rights, please contact our Privacy Officer:

HIPAA Privacy Officer
Wise and Kind Nursing
Email: support@wiseandkindnursing.com
Phone: +1 (407) 925-5226

6. Cookies & Tracking Technologies

We and our partners use cookies, web beacons, local storage, and similar technologies to collect usage information and improve our services. You can manage cookie preferences through your browser settings or via any cookie-control banner on our site.

7. Analytics & Third-Party Services

We may use third-party analytics providers (for example, Google Analytics) to understand website usage. These providers may drop cookies and collect standard internet log information. We review and select providers carefully and limit data shared whenever possible.

8. Data Retention

We retain personal data only as long as necessary to provide services, fulfill purposes described in this policy, and meet legal or record-keeping obligations. Retention periods may vary depending on the type of data and applicable law. When no longer needed, we delete or anonymize data in a secure manner.

9. Security

We use administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, disclosure, alteration, and destruction. While we take strong measures to protect your information, no method of transmission or storage is 100% secure — if we become aware of a data breach affecting your data, we will notify you and regulators as required by law.

10. International Transfers

Your data may be processed and stored in countries outside your jurisdiction. When we transfer personal data across borders, we use appropriate safeguards (for example, standard contractual clauses, approved transfer mechanisms) as required by law.

11. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access the personal data we hold about you.
• Request correction or update of inaccurate or incomplete data.
• Request deletion (the "right to be forgotten") where permitted by law.
• Request restriction of processing or object to certain processing activities.
• Receive your data in a portable, machine-readable format (data portability).
• Withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at support@wiseandkindnursing.com. We will respond in accordance with applicable law. We may need to verify your identity before fulfilling requests.

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to request disclosure of categories of personal information collected, sold, or disclosed for a business purpose, and the right to opt-out of the sale or sharing of personal information for targeted advertising. To submit a request, email support@wiseandkindnursing.com with "California Privacy Request" in the subject line.

13. Children

Our services are not directed to children under 16. We do not knowingly collect personal information from children under applicable minimum ages. If you believe we have collected personal data from a child without proper parental consent, please contact us and we will take steps to delete it.

14. Links to Other Sites

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to read privacy policies of other websites before providing personal information.

15. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, if changes are significant, provide a prominent notice on our website or direct notice to affected users.

16. Contact Us